The aim of marketing is to understand the customer so well that the product fits him its self. Nulyf's reflective & successful knowledge to identify its customers, will rightfully act as your advisor to understand the market for your product and will built in strategies to move your graphs higher.

Any business exists for solving customers' needs. If there is no customer, there can't be a business. Marketing is finding and solving customers' needs profitably. That is why marketing should come first. And marketing is not just advertising or selling or publicity. It is more. We help companies to bring marketing in focus. You can expect effectiveness in all aspects of marketing e.g.:

  • Identifying a customer's need.
  • Finding the right target customer segment, correct positioning and clear differentiation.
  • Designing and delivering the product or service at the right price.
  • Identifying the right tools and options to communicate its benefits to the customer.
  • Executing various types of communication campaigns, most effectively.
  • Bringing alignment in all the elements of marketing mix for the company's product or service.
  • Ensuring coherence in all the operations to ensure intended outcome of marketing.

A brand is the most valuable asset a business may create. Your branding efforts should consciously focus on strong brand building with a long term horizon in mind. Brands get created in customers' minds. They exist there. They thrive there. We help you focus your brand building efforts on that important place. We can help you to;

  • Understand your brand and branding in the right perspective.
  • Clarify your brand fundamentals and ensure their right execution.
  • Fine tuning your operations to ensure right brand perception.
  • Design the right communication strategy aligning with the brand promise.
  • Avoid branding errors.
  • Setting up the right communication mix for your brand.
  • Developing the brand through persistent and integrated approach at all levels.

Long term relationship with the customers depends upon their satisfaction levels working with you. And customer satisfaction depends upon the customers' experience each time they interact with your company or your brands.We can help you to improve both, customer satisfaction and relationship through enhanced customer experience by:

  • Identifying all customer touch points affecting a customer's experience with your brands.
  • Bringing awareness and alignment in all the processes to deliver a consistent, positive customer experience.
  • Bringing a customer focus in the company.
  • Matching the customer's experience with your marketing communication and your brand promise.
  • Strong customer relationship building through long term value creation for the customer.

For a growing company, going to the next level poses some peculiar challenges. These challenges must be overcome to continue the growth journey. Along with the right strategy, efficient systems and processes, the human resources of the company also must be prepared to take up the newer challenges. We help SME businesses in improving their quality, productivity, sales and profit through improved communication, leadership, team work, emotional intelligence, motivation and coordination in the team.

To bring about the alignment between the direction the company wants to go and the preparedness of its human resources, we undertake customized Soft-skills and Motivational training programs. The organization transformation initiative involves relevant trainings like:

  • Leadership Development
  • Effective Communication
  • Team Building
  • Emotional Intelligence
  • Time Management
  • Stress Management
  • Sales Training
  • Presentation Skills and Public Speaking