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About Company

NULYF India

At NULYF India, we are more than just a consulting firm; we are the gateway for aspiring entrepreneurs seeking to flourish in the dynamic beauty and cosmetic industry. With a comprehensive suite of services ranging from market research and product development to packaging sourcing, government licensing, and marketing strategy, we offer a 360-degree solution for startups aiming to enter this vibrant sector.

Led by the visionary entrepreneur Deepti Jaiswal, a stalwart with 19 years of rich experience exclusively in the beauty and wellness category, NULYF India has emerged as a beacon of innovation and empowerment. Our ethos revolves around the core values of excellence, integrity, and inclusivity, ensuring that every client journey with us is not just a transaction but a transformative experience.

Services @ NULYF India

With NULYF India‘s comprehensive suite of services, startups in the beauty and cosmetic industry can navigate every aspect of their journey to success with confidence and clarity.

Our Mission

At NULYF India, our mission is to empower entrepreneurs in the beauty and personal care industry by providing comprehensive solutions and strategic guidance tailored to their unique needs. We are committed to fostering innovation, driving growth, and ensuring client success through our expertise, integrity, and dedication to excellence. By leveraging our collective knowledge and resources, we strive to redefine industry standards and contribute to the advancement of the beauty ecosystem.

Our Vision

Our vision at NULYF India is to be the premier destination for aspiring entrepreneurs seeking to enter and thrive in the beauty and personal care industry. We envision a future where every beauty startup has access to the support, guidance, and resources needed to realize their vision and achieve sustainable growth. By continuously innovating, adapting to market trends, and delivering exceptional value to our clients, we aim to be the catalyst for positive change and transformation in the beauty landscape.

Our Philosophy

At NULYF India, we believe that entrepreneurship is a journey of continuous evolution, characterized by the interplay of ambition, resilience, and adaptability. Our philosophy is rooted in the belief that success in the beauty and personal care industry is not just about starting a business; it’s about navigating challenges, seizing opportunities, and sustaining growth in the face of adversity.

We embrace the ethos of ‘Start, Succeed, and Sustain’ as more than just a tagline; it’s a guiding principle that shapes our approach to every client engagement and decision we make.

Start: We empower aspiring entrepreneurs to embark on their entrepreneurial journey with confidence, providing them with the knowledge, resources, and support needed to transform their ideas into reality. By fostering a culture of innovation and risk-taking, we encourage startups to take the first step towards building their dream business.

Succeed: We are committed to helping our clients achieve success by offering tailored solutions, strategic guidance, and unwavering support at every stage of their growth. Through our expertise, industry insights, and collaborative approach, we empower startups to overcome obstacles, capitalize on opportunities, and realize their full potential.

Sustain: We recognize that true success is measured not by initial achievements but by the ability to sustain momentum and thrive in the long term. That’s why we focus not only on helping our clients launch their businesses but also on building sustainable foundations for continued growth and resilience. By fostering a culture of learning, adaptation, and continuous improvement, we enable our clients to navigate challenges, seize new opportunities, and sustain success over the long haul.

At NULYF India, we are more than just consultants; we are partners in our clients’ journey towards entrepreneurship, committed to helping them start, succeed, and sustain their businesses in the dynamic and ever-evolving beauty and personal care industry.

Customer Testimonial

Anand Sidhhpura
Founder – 9 dezyane
Anannd Sidhhpura found the approach of NuLYF India professional, better than the others. Their services are simply awesome, exceeding all expectations. As a satisfied client, I can attest to the exceptional quality and dedication of the NuLYF India team. From start to finish, they demonstrated unparalleled professionalism and expertise, making our journey into the beauty and cosmetic industry a seamless and successful one. I highly recommend NuLYF India to anyone seeking a reliable and innovative partner for their entrepreneurial endeavors.
Aditya Patki
Director - Belleza Italia
Aditya Patki appreciates NuLYF India for providing a personal touch to their services, stating, 'Providing personal touch.' Aditya describes the team as supportive, highlighting their commitment to assisting clients throughout their journey. Furthermore, NuLYF India is praised for being honest and realistic about projects, reflecting their transparency and integrity in their approach. This testimonial underscores the positive impact of NuLYF India's personalized support and honest guidance on client experiences.
Vijay Emmanul
Co–founder – Cinnamon Beauty
Vijay commends the unwavering commitment of NuLYF and Deepti, reflecting a depth of knowledge and a high-value system across the firm, as articulated by the leadership. Deepti's ingenuity and innovation in meeting customer needs are truly remarkable. Vijay describes the experience with NuLYF as beautiful and scintillating. Furthermore, Deepti is praised as an amazing human being who upholds integrity and truth with utmost commitment. She is discerning in selecting projects and leads with the perspective of 'birthing,' challenging the status quo with her expansive knowledge. Her dedication to quality and care shines through in the creation of products that stand as a testament to NuLYF's commitment.
Shruty Gupta
Director - Misha Impex
NuLYF India has been an invaluable partner in our journey at Hairlogic. Their exceptional understanding of the beauty industry, especially in the area of hair care and treatments, has been instrumental in the successful launch of our products. Their team provided end-to-end support, from customized formula development to production and packaging. We were impressed by their professionalism, attention to detail, and commitment to quality. Thanks to NuLYF India, we have been able to bring innovative and effective products to market that our customers love. We highly recommend their services to anyone looking to excel in the beauty and personal care industry.
Sheela Iyer
Editor- Cosmetics
I have known Deepti Jaiswal for a long time and have worked on many projects with her. I feel she is an absolute asset to our industry. She is resourceful and helpful to anyone who approaches her. I particularly liked that she takes the time to guide and explain to her clients all of the options in a way that they easily understand. I would definitely recommend her to other businesses looking to enter or expand into the cosmetics and personal care industries. She is knowledgeable and up-to-date on anything that concerns the industry.
Ashok Chauhan
Director – Inocorp
We would not have achieved our SUCCESS , without NULYF " Proudly state the above for Commitment , Efficiency , Innovation , Passion & above all a great organisation to work with , who not only understand their clients needs , but also deliver much above the expectations. A Big Thanks for being a strong contributor to our Success Story.
Swati Mehrotra
Founder – Momamia
Swati June had a remarkable experience working with NuLYF India,. Swati acknowledges NuLYF India's exceptional consideration for formulation and ingredients, ensuring the products are free from harmful substances. The team's transparency, quick delivery, and unwavering support in all aspects have left a lasting impression. Swati expresses anticipation for a strong and enduring partnership with NuLYF India. Furthermore, Swati highlights Deepti's wealth of knowledge and positivity, making every discussion a learning opportunity. Deepti's readiness to assist in various fronts, despite it not being her expertise, reflects her dedication and commitment to client satisfaction.
Hussaina Kanchwala
Brand Head – Korbeauty
Hussaina Kanchwala values NuLYF India's strong goodwill in the market, stating, 'Because of the goodwill in the market.' Kanchwala expresses gratitude for an amazing experience, noting NuLYF's precise understanding of the brand's needs. Describing the team as exceptional and extremely talented, Kanchwala's testimonial highlights the high level of satisfaction and appreciation for NuLYF India's services.
Shubhi Gupta
Co-Founder – Momamia
Shubhi Aggarwal expresses admiration for the exceptional work ethic of NuLYF India, stating, 'Because I really like the way you work.' Shubhi describes the experience as amazing, highlighting NuLYF's consistent support and guidance. NuLYF's team is always available to assist and provide valuable insights, fostering a positive working relationship. Shubhi acknowledges Deepti as a truly great person, emphasizing her genuine care and dedication to client satisfaction.
S. R. Londher
G. M. – Director of industries
S R Londhe highlights the quality aspect and dedication of NuLYF India, specifically mentioning Promorer's commitment, stating, 'Quality Aspect and Dedication of Promorer.' They express satisfaction, noting, 'It's great.' Furthermore, Deepti is recognized as an exemplary woman entrepreneur with high dedication and potential for optimizing the beauty and wellness sector, creating numerous employment opportunities, especially for women. Described as a true socio-entrepreneur, Deepti receives best wishes from the client, underscoring the positive impact of NuLYF India's initiatives on society and business.