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Deepti Jaiswal

From Passion to Powerhouse - Inspiring Beauty & Personal Care Entrepreneurship

A 19-year veteran of the personal care industry, Deepti Jaiswal isn’t just a successful entrepreneur; she’s a force of nature. Driven by a passion for beauty and a relentless spirit, she’s carved a path of innovation and empowerment, proving that with grit and vision, anyone can turn their dreams into thriving busnesses.

Deepti’s journey began not in boardrooms but in the trenches. Years spent honing her expertise in formulation, production, and marketing within FMCG giants like Parle Agro equipped her with a deep understanding of the industry’s pulse. This invaluable knowledge became the bedrock for NuLYF India, a venture she founded to empower aspiring entrepreneurs in the beauty and personal care space.

Under Deepti’s leadership, NuLYF India has blossomed into a leading strategic consulting firm, guiding countless startups from fledgling ideas to flourishing brands. Her secret weapon? A pioneering spirit that combines scientific know-how with market savvy to develop products that not only resonate with consumers but also cater to diverse needs and preferences.

But Deepti’s impact extends far beyond her own company. She is a renowned industry expert, gracing committees like the All India Cosmetic Manufacturing Association and the All India Hair & Beauty Association. Her insights are sought after by established players like Mamaearth, WOW Skin Science, and Bombay Shaving Co., a testament to her unwavering commitment to excellence.

From her early recognition as Best Co-worker at Parle Agro for outstanding performance in 2008, Deepti’s entrepreneurial journey has been paved with a series of prestigious awards. These include the Women Entrepreneur of the Year title in 2012, followed by an array of accolades like the 31 Women Achiever’s Award and the Enterprising Women of the Year, culminating in the coveted Women Entrepreneur of the Year award from the State Industries Forum in 2018.

Yet, amidst her achievements, Deepti remains grounded. She understands the challenges faced by budding entrepreneurs, and her passion for mentorship shines through in her exclusive training programs for beauticians and skin therapists across India. Her message is clear: success is not a solo journey; it’s a collaborative dance. Her belief is a line carved in stone: START-SUCCEED-SUSTAIN.

With every step, Deepti rewrites the rules of the game, proving that success in the beauty and personal care industry isn’t about blind ambition but about innovation, collaboration, and a genuine desire to make a difference. Her journey is a compass, a beacon guiding entrepreneurs to carve their own path and contribute to India’s entrepreneurial tapestry.

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